We have some tasty news for the cats of New Zealand – introducing our WHISKAS® Dry cat food NOW with High Protein, crunchy, creamy POCKETS™ pieces! We know how special meal time is for you and your beloved feline friend, so here’s a little overview of what’s new; how to help ease your cat through a diet transition; and where to go for more help.
What’s new?
POCKETS™ pieces: You might ask what exactly are POCKETS™ pieces? These delicious morsels have a crunchy outer shell and a creamy inner paste. Made with highly palatable, high protein ingredients. You will find these mixed in with the delicious kibble bringing another shape and texture to the mix.
Purrs galore: Our updated range features the same delicious and diverse selection of tastes for the fussiest of cats! From Chicken & Rabbit Flavours to Beef & Lamb Flavours, now with the addition of High Protein POCKETS™ pieces bring more variety and texture to every bowl. Each recipe is designed for deliciousness – all the whilst delivering 100% complete and balanced nutrition your cat needs.
Zip it up! Our packaging has had a makeover and will now be even easier for you to find your cat’s favourite flavour on shelf, we have kept the handy zip closure which gives you the ultimate product freshness. Even better, the WHISKAS® kibble bags can be recycled by returning them to supermarkets and other stores via the Soft Plastics Recycling bins. For more information, head to www.recycling.kiwi.nz(open in new tab)
Why the change?
We’ve updated our WHISKAS® Dry kibble, carefully crafting a new kibble mix to include high protein, crunchy, creamy pockets. Our new Dry food promises to bring even more taste, texture, and enjoyment to mealtimes, as with all WHISKAS® products it remains 100% nutritionally balanced, bringing everything your cat needs into one bowl.
If your cat already loves WHISKAS® Dry recipes, they may notice the addition of highly palatable crunchy, creamy POCKETS™ pieces as an addition to the kibble they already know and love. But if your furry friend is new to WHISKAS® DRY or is a little sensitive to change, these steps can really help guide you on how to best transition from one food to another.
How to transition your cat’s diet
We know change can feel like a big deal — for you and for your cat! Every cat is unique, and some may adapt to new products whilst others may take a little longer to settle into something new. So, we’ve created some simple tips to help you (and your cat!) make the switch with confidence
Starting out:
Mix a small amount of the new WHISKAS® product with your cat’s current food. Gradually increase the amount over 7–10 days, so your cat has time to adjust at their own pace.
Be patient:
Cats can be cautious with new flavours and textures (just like us with food!). Don’t worry if they turn their nose up at first, they are known for sniffing out the smallest changes in look, smell and taste - keep offering it in a calm, relaxed setting.
Keep it interesting:
Just as humans would, cats get bored of the same thing every day. The new WHISKAS® Dry with Pockets offers a mix of textures and flavours — including delicious creamy, crunchy pockets — to keep mealtimes exciting.
Psst Psst Psst – we’re here to help!
Our team of cat lovers is always here to help. If you have any questions about transitioning, or just want advice on what to try next, check out our [FAQ page] or call our friendly Consumer Care team on 0800 440 111.
Help me learn more
We are pet obsessed and therefore it is our number 1 priority to continually improve cat enjoyment and pet parent experience. Meaning more time for pats and purrs and less time worrying about pet food choices.
Rest assured you can still find the same range, including Kitten, Senior and Furball in the same delicious flavours but now with the addition of tasty, high protein POCKETS™ that bring more texture, flavour and variety to each bowl with the crunchy outer shell and creamy inner paste. Also high in protein.
Yes, our new recipe is different but we have no changes to the protein flavours within our kibble. We know that some cats can be sensitive to changes to their food, and it may take them a little longer to adjust to the recipe. Cats can sniff out the smallest change in texture, flavour or look. Mixing your existing pet food with the new food for about 5 days is the ideal approach to transitioning your pet's food, and we have included a transition guide on pack or see our website for further details. This enables your pet's digestive system to adjust without any unwanted side effects.
We are committed to continually improving packaging. The recent changes to pack are minimal to avoid any confusion when looking for your favourite WHISKAS® Dry packs on shelf. The changes ensure you can easily find your favourite flavours and easily navigate the health benefits each bowl delivers to your loved feline.
Still with the handy zip closure gives you the ultimate product freshness and helps cut down on food waste. Additionally, they are eligible for soft plastic recycling by returning them to supermarkets and other stores via the Soft Plastics Recycling bins. For more information, head to www.recycling.kiwi.nz(open in new tab)
Our flavours and proteins remain the same, WHISKAS DRY Kibble contains 3 types of kibble containing tasty carrots, yummy peas, high quality protein and now the addition of crunchy, creamy POCKETS™ bringing additional flavour, texture and enjoyment to each bowl